In Chinese culture, there is an older observance related to lovers, called "The Night of Sevens" (Chinese: 七夕; pinyin: Qi Xi). According to the legend, the Cowherd star and the Weaver Maid star are normally separated by the milky way (silvery river) but are allowed to meet by crossing it on the 7th day of the 7th month of the Chinese calendar.
India
In India, in the antiquity, there was a tradition of adoring Kamadev, the lord of love; exemplificated by the erotic carvings in the Khajuraho Group of Monuments and by the writing of the Kamasutra treaty of lovemaking. This tradition was lost around the Middle Ages, when Kamadev was no longer celebrated, and public displays of sexual affections became frowned upon. Around 1992 Valentine's Day started catching in India, with special TV and radio programs, and even love letter competitions. The economic liberation also helped the Valentine card industry.
In modern times, Hindu and Islamic traditionalists consider the holiday to be cultural contamination from the West, result of the globalization in India. Shiv Sena and the Sangh Parivar have asked their followers to shun the holiday and the "public admission of love" because of them being "alien to Indian culture".These protests are organized by political elites, but the protesters themselves are middle-class Hindu men who fear that the globalization will destroy the traditions in his society: arranged marriages, hindu joint families, full-time mothers (see Housewife#India), etc.
Despite these obstacles, valentine's day is becoming increasingly popular in India.
However, leftist and liberal critiques of Valentine's day remain strong in India. Valentine's Day has been strongly criticized from a postcolonial perspective by intellectuals from the Indian left . The holiday is regarded as a front for Western imperialism, neocolonialism, and the exploitation of working classes through commercialism by multinational corporations. Studies have shown that Valentine's day promotes and exacerbates income inequality in India, and aids in the creation of a pseudo-westernized middle class. As a result, the working classes and rural poor become more disconnected socially, politically, and geographically from the hegemonic capitalist power structure. They also criticize mainstream media attacks on Indians opposed to valentine's day as a form of demonization that is designed and derived to further the valentine's day agenda.
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